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BDIA Dental Showcase in London

Unforgettable Moments at the BDIA Dental Showcase

We're thrilled to share our experience at the March BDIA Dental Showcase in London, where Happythreads had the opportunity to stand out among industry leaders. Join us as we recap our participation in this premier event and highlight the key moments that made it truly unforgettable.


Key Event Highlights: Networking and Innovations for Dental Professionals

The March BDIA Dental Showcase stands as a key event in the dental industry, offering a platform for professionals to explore the latest innovations, network with peers, and gain insights into emerging trends.

Our journey began with an early morning flight from Dublin to London City Centre. Despite Oisin's tales of turbulent flights, we arrived safely, fueled by anticipation and a few pints of Guinness. After setting up our vibrant array of scrubs at the stand, we indulged in a delightful Thai meal before an early night's rest.


Day 1 Recap: Engagements, Style, and Professionalism 

Our first day was full of engaging conversations and pitches as we manned the stand. As a marketer, I couldn't resist capturing a TikTok moment to share our excitement. Our women's team showcased our new Cureology collection in the captivating shade of Carnation Pink, while our men's team sported the sleek Charcoal of the Koi Next Gen line, ensuring our stand stood out with style and professionalism. 

In the snapshot from that day, Oisin, our operations leader, can be seen in the On Call top paired with the Make It Happen trousers. Beside him, Aga, our marketing leader, can be seen in the Cardi top and Pulse joggers combo. Meanwhile, I, as Cara, the marketing assistant, wore the Aura top and Atria trousers, while Léonin, our French intern, wore the Free to Be top with Day to Night joggers.



Day 2 Insights: Exploring Partnerships and Indulging Sweet Tooths

On the second day, we split into groups to explore different stands and foster potential partnerships. To my surprise, the stands were not only informative but also indulgent, with many offering an abundance of sweets. It turns out dentists have a sweet tooth just like everyone else!

For the second day, Oisin can be seen iin the On Call top paired with the Make It Happen trousers, followed by Aga, in the Hustle and Heart top and Good Vibe joggers. I wore the Serenity top and Peace trousers, alongside Léonin, completing the lineup in the Force top and Luke trousers.

The experience was truly exhilarating, especially for myself and Léonin. As Léonin aptly put it, "business is business," and we fully embraced that mindset, seizing every opportunity that came our way.



Understanding the Value of Trade Show Participation

We understand the significance of providing our customers with the opportunity to experience our collections firsthand at these trade shows. Feeling the fabric, witnessing the vibrant colours, and engaging with our team allows them to tailor our offerings to their individual needs, ensuring customer satisfaction.


Our Unique Selling Points: Comfort, Style, and Professionalism in Scrubs

What sets Happythreads apart from the competition? Our scrubs aren't just garments; they're a symbol of comfort, style, and professionalism. From our meticulous attention to detail to our unwavering commitment to quality, every aspect of our scrubs is designed with the wearer in mind.

Our on-site activities were a hit, drawing in over 200 participants eager for a chance to win a free set of scrubs!


Launch of the Cureology Scrub Collection: Affordable Comfort And Style

A major highlight of the showcase was the debut of our highly anticipated Cureology collection. Crafted from premium materials, this collection offers unparalleled comfort, durability, and flexibility, catering to every body type from petite to tall. Tested for superior performance in demanding work environments, Cureology fabric ensures reliability and longevity. What's more, these scrubs come at a price point that everyone can afford, making high-quality healthcare attire accessible to all professionals.

Overall, our most popular collections at the March BDIA Dental Showcase included Koi Next Gen, Cureology, Koi Lite, Koi Basics, and Orange Standard. Among these, Koi Next Gen retained its status as the favourite. Its popularity comes as no surprise, given its super soft, 4-way stretch fabric, which offers unparalleled comfort and flexibility.


Looking Ahead to Future Dental Events

If you missed us at the March BDIA Dental Showcase, don't worry! We're getting ready for the Birmingham dental show on May 17th and 18th, and we'd love to see you there.


A Warm Thank You and See You at the Next Dental Show

We're immensely grateful for the opportunity to participate in this event and connect with dental professionals from around the globe. Thank you to everyone who visited our booth and made the showcase a truly memorable experience!


Ready to experience the Happythreads difference for yourself? Explore our vibrant collections, and join the Happythreads community today. Follow us on social media to stay updated on our latest products, promotions, and events.


See you at the Birmingham show!


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